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How Does Scent Influence People? A Case for Using Essential Oils in Your Home.

It has been discovered that the human nose is capable of detecting almost 10,000 different aromas. As human beings, our sense of smell plays an important role detecting danger or opportunity and has been proven to have a physiological effect on mood, stress and our physical work performance. Clinical studies have revealed that various fragrances resulted in a range of spontaneous brain
activities and cognitive functions that were measured by an electroencephalograph (EEG)¹.

The significance of aromatherapy is gradually increasing in the medical sector, where a particular scent is used therapeutically through stimulating the smell receptors in the nose. These receptors send messages to the emotional seat of the brain, which rules feelings, memory and creativity.

According to scent researchers:

  • Lavender can help you sleep.
  • Cinnamon can sharpen your mind.
  • Citrus can help you feel more energised.
  • Vanilla can elevate your mood.
  • Peppermint may enhance concentration.
  • Fresh-cut grass can make you feel happy and relaxed.

Have you ever walked past the bakery section in a food retail store and felt instant hunger pangs brought on by smell of fresh bread or delicious pastries? This response is why the bakery section is often found in the front of a supermarket. In a retail environment, scent marketing is the strategic use of fragrances at specific consumer touch-points. Scents tap into our memories and evoke a
variety of emotions. Therein lies their power to influence and motivate behaviour. Certain scents are powerful motivators when it comes to spending - increasing the time consumers spend in a shop or
business. The right scent can create an emotional connection with your customer and make their shopping experience more memorable.

Would you like to fragrance your living or work space?

The following Crystal Aire Concentrates, ideal for living and work spaces, are our recommended option for use in Crystal Aire air purifiers and humidifiers. Choose from these variants:

  • Rose - known for its sweet inviting scent and the ability to uplift mood, relieve depression, and reduce menstrual cycle symptoms
  • Lavender - celebrated for its calming properties, helping to relieve insomnia, restlessness, and reduce anxiety
  • Vanilla – known to have calming properties and create a warm and welcoming aroma in any space
  • Lemongrass - known for its ability to deter fungi, provide anti-inflammatory properties, and relieve nausea
  • Citronella - renowned for its insect-repelling properties and ability to remove bad odours
  • Eucalyptus - known for its soothing properties that provide relief from coughs and aiding in easier breathing
  • Ocean Mist - brings the freshness of the ocean air into your work or living space to eliminate bad odours
  • Crystal Rain - with its refreshing scent of a cool, misty rain, is perfect for creating a calming environment.
  • Wild Forest - with its earthy and woodsy scent, helps create a natural ambiance in your living or work space.
Get in touch with Crystal Aire if you would like to create a bespoke scent concentrate for your retail outlets.


Crystal Aire Concentrates have the following features:

  • All-natural ingredients
  • All water-soluble, making them safe to use in Crystal Aire Air purifiers and humidifiers
  • Alcohol-free and non-toxic
  • Concentrated so only a few drops are required
  • The unique scent of each fragrance neutralises bad odours from pets, paint, chemicals or mould


1. Sowndhararajan K, Kim S. Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to
Human Electroencephalographic Response. Sci Pharm. 2016 Nov 29;84(4):724-751. doi: 10.3390/scipharm84040724.
PMID: 27916830; PMCID: PMC5198031.

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